Industry Guides Toolkit Industry Contacts Events & Expos Publications Blogs Newsletter
ManageSmarter - Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles
Members Sign-in
Not a Member?
Sign-up
Marketing
Marketing Lowdown: Make the Most of Media
January 06, 2009
If you don't keep your name around constantly, it's forgotten as quickly as last year's Miss America.
Market Smarter in 2009
January 01, 2009
Expanding Options for Promotional Products
December 31, 2008
Marketing Lowdown: Make the Most of Media
January 06, 2009
If you don't keep your name around constantly, it's forgotten as quickly as last year's Miss America.
Market Smarter in 2009
January 01, 2009
Expanding Options for Promotional Products
December 31, 2008
Bridging the Gap: Selecting the Right Metrics and KPIs for Your Marketing Dashboard
December 18, 2008
Many companies are building a marketing dashboard in order to communicate marketing's payback and value. But the explosion of dashboard tools and technologies has sometimes made designing an effective dashboard even more challenging.
A Picture Is Worth a Thousand Words: Harnessing the Power of Personalized Images and Text in Direct Mail
December 17, 2008
The New Language of Marketing 2.0: Facebook Strategy
December 17, 2008
Warm Leads in Cold Weather
December 12, 2008
Just picking up the phone and calling a sales target is generally not enough, but that is particularly true during the economic times we are currently in. In order for your sales teams to strike up promising conversations in a tough economic climate, they need to have a clear and compelling reason for initially calling.
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1)
November 20, 2008
Making Trade Show Leads Fit
October 27, 2008
Marketing Lowdown: Make the Most of Media
January 06, 2009
If you don't keep your name around constantly, it's forgotten as quickly as last year's Miss America.
Five Ways to Mail Smarter and Save
December 10, 2008
Kodak's Image Is Picture Perfect
December 01, 2008

Success Strategies for 2009

Usually, this issue of my newsletter focuses on setting goals for the upcoming year. Goals are important; in fact, they’re...

‘Twas the Night Before The Big Demo

(with apologies to Clement Clarke Moore) By Peter E. Cohan, The Second Derivative, www.SecondDerivative.com ‘Twas the night ‘fore the demo...


Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles


Our Editor Suggests
Business-Gift Practices: What Buyers Are Saying About the Five Ws of This Long-Standing Tradition
December 09, 2008 In an effort to shed light on this extremely profitable avenue, PPAI commissioned a study that examined the buying habits (and the reasons behind them) of sales and marketing executives.
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1)
November 20, 2008 Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard.

  
Prove It Before You Promote It
January 06, 2009 How to Take Guesswork Out of Marketing (Wiley; $24.95)


Real Leaders Don't Do PowerPoint
December 31, 2008 How to Sell Yourself and Your Ideas (Crown Business; $21.95)



  
Training ROI: Attaching a Dollar Figure to Moving Training Online
Jan. 21 - Jan. 21, 2009
Online

Join Training Magazine on Wednesday, January 21st at 2PM EST to hear Roger Courville, founder of the 1080 Group, discuss the key benefits of moving training online, including attaching a dollar figure to your return on investment. Learn how to understand the value created through effective training, measure online training effectiveness and quantify the economic impact of online training.

Training 2009 Conference & Expo
Feb. 09 - Feb. 11, 2009
Georgia World Congress Center
Atlanta, GA
It's time to set your sights on Atlanta, GA, February 9-11, 2009 for Training 2009 Conference & Expo. As the source for professional development, this year's conference promises all of the in-depth content and practical insights you've come to expect from Training magazine…and much more. In addition, Training magazine is proud to present participant-centered training guru Bob Pike's Creative Training Techniques conference-within-a-conference (one of the best train-the-trainer resources available anywhere), training evaluation authorities Don and Jim Kirkpatrick's Evaluation Summit, and cutting-edge researcher Tony O'Driscoll's Get a Second Life: Learning in Virtual Environments Summit. Want more? This year's Expo floor will show you the best tools for the solutions you need this year (and the next). Plus, experiment and learn in the Expo Learning Trends Lab (with 3D virtual learning, rapid development tools, mobile learning, games and simulations, rapid authoring tools, and Web 2.0) and be an active networker, creative collaborator, and knowledge sharer when you join your Expo Connector and games-for-learning guru, Thiagi, for high-involvement games and activities (and prizes).